This week I began to structure my business plan by inserting headings and creating an order that I will work in which has helped me to establish what I need to include. This helps me to make sure I cover every aspect of the project.
Through research I have decide Mulberry Makeup will be a capsule collection in aid of Mulberry's 40th Anniversary, and if the range is a success it can be turned into a long term direction for the brand.
So far I have completed my Introduction to Mulberry, Current Situation and Current Customer Profile, which has established vital background information so I can begin my Business Plan for Mulberry Makeup.
My next step is to decided my Business Proposition Statement, USP and Positioning Statement which will portray what Mulberry Makeup is.
No comments:
Post a Comment