I am really happy with my brand idea and it has allowed me to be extremely creative in my planning for my advert. This is because Mulberry are innovative, slightly quirky (in their campaigns), have a strong brand identity and step outside the box. Furthermore, when creating my advert i want it to follow the same themes as Mulberry have previously used, so it continues to portray the brand.
Additionally, Mulberrys logo is the Mulberry Tree and the brand is based in Somerset emphasizing nature and natural materials. Therefore, I want my advert to follow these guidelines and the main theme to be outdoors and flowers, and as Makeup is the new product I believe 'natural beauty' is a strong theme.
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