Completing my advert felt like a weight had been lifted as it was a huge part of the assignment and my marketing and promotions plan/strategy could not be completed until the advert was. Therefore I have now been able to finalize my budget, complete my gantt chart and establish the media i will be targeting.
Therefore, the last part of my assignment that needed to be completed was my Sales Forecast. I established the amount of sales Mulberry would need to make by finding 4% of their sales revenue (£72 million) as my objective is for Mulberry Makeup to see a growth in sales of 4%. This meant in a year Mulberry Makeup would have to make £2,884,000, i was then able to forecast the sales of each month depending on seasonal change and promotional activity and the amount of units that would need to be sold.
This then allowed me to establish my controls and evaluation, make recommendations and conclude.
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