Also over the easter break I conducted a questionnaire asking 30 women questions regarding makeup brands they use, if they are willing to spend more on luxury products, do they stay loyal to one brand, they type of media they read and key products in their makeup bags.
This has allowed me to establish price, products and what forms of media and new media I will use to promote Mulberry Makeup.
I also used Mintel to research the cosmetic industry and gain key facts to justify my idea. Also I have researched Mulberry's figures, sales and profit etc to help me create my Sales Forecast.
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