Sales Forecast

Completing my advert felt like a weight had been lifted as it was a huge part of the assignment and my marketing and promotions plan/strategy could not be completed until the advert was. Therefore I have now been able to finalize my budget, complete my gantt chart and establish the media i will be targeting.

Therefore, the last part of my assignment that needed to be completed was my Sales Forecast. I established the amount of sales Mulberry would need to make by finding 4% of their sales revenue (£72 million) as my objective is for Mulberry Makeup to see a growth in sales of 4%. This meant in a year Mulberry Makeup would have to make £2,884,000, i was then able to forecast the sales of each month depending on seasonal change and promotional activity and the amount of units that would need to be sold.

This then allowed me to establish my controls and evaluation, make recommendations and conclude.

My Finished Advert

When we were first set this assignment creating the advert was the one part I was dreading, as I am not usually very creative, my work is more academic. However, when I had came up with my idea and saw it beginning to come to life I was extremely excited about the prospect of it turning out much better than I had previously thought.

I cast my two friends Siobhan and Amy as the models in my advert and filmed the advert outside in a garden to emphasis nature, flowers and to gain better light. I am extremely pleased with my advert and feel the message I was trying to portray has clearly been display with a running theme of natural beauty and nature.

This is my finished advert for Mulberry Makeup -

Something Extra

This is the Magazine Advert I created which will be featured in core fashion magazines.

Story Board

This is my Mulberry Make-Up Story Board and the form my advert will be taking. I have already decided on my music it is by Emma's Imagination and is called This Day.

Mulberry Make-up Story Board references

Conquer Maps (2011). Image available from: < http://conquermaps.tumblr.com/page/2> (Image accessed 20^th May 2011)

Daily Mail (2010). Image available from: <

http://www.dailymail.co.uk/femail/article-1296774/Animal-alcohol-free-make-launched-UK-meet-demand-halal-cosmetics.html> (Image accessed 20^th May 2011)

Jamie Nelson (2011). Image available from: < http://www.jamienelson.com/beauty/3/8.htm> (Image accessed 20^th May 2011)

Tallulahdoll (2011). Image available from: < http://tallulahdoll.com/model-lindsay-wixson/mlbry_ss11_campain-jpg-sp-indd/ > (Image accessed 20^th May 2011)

123rf (2011). Image available from: < http://www.123rf.com/photo_8656269_attractive-woman-putting-on-lip-gloss-indoors.html > (Image accessed 20th May 2011)

123rf (2011). Image available from: < http://www.123rf.com/photo_4639612_two-girls-lying-on-grass-with-flowers-in-their-hair.html > (Image accessed 20th May 2011)

Moodboard

This is my Moodboard and portrays my inspiration for Mulberry Makeup and the advert I will be creating.

It portrays nature, flowers, natural beauty, bright colours and soft makeup all key themes I want to capture in my advert.

Inspiration

I am really happy with my brand idea and it has allowed me to be extremely creative in my planning for my advert. This is because Mulberry are innovative, slightly quirky (in their campaigns), have a strong brand identity and step outside the box. Furthermore, when creating my advert i want it to follow the same themes as Mulberry have previously used, so it continues to portray the brand.

Additionally, Mulberrys logo is the Mulberry Tree and the brand is based in Somerset emphasizing nature and natural materials. Therefore, I want my advert to follow these guidelines and the main theme to be outdoors and flowers, and as Makeup is the new product I believe 'natural beauty' is a strong theme.

Marketing and Promotion

This week I completed my ideas for my advertising campaign including where Mulberry Makeup will be advertised - at key tube stations within central London, where there are many businesses and offices, also near the New Bond Street Flagship store, in core fashion magazines and the 30 second advert will be featured online as Mulberry do not advertise on TV and the website is a key marketing tool in my plan.

Positioning

Mulberry is a designer, luxury brand however there price points are lower than brands including Chanel and Dior, therefore Mulberry Make-up will be positioned just under them portraying high quality at an affordable price. Its main competitors will be Estee Lauder, MAC and Clinique.

Making Progress

This week has been a great success! I have established my USP, Positioning and Propositioning which has enabled me to start planning my Marketing Strategy including events, my advert and budget etc.
I have been feeling slightly worried and anxious as I didn't know if I should of had more work done by now but I feel as if I am progressing at a good pace and making steady progress.
This week a few problems that have occurred include the structure of the report and making sure I am covering all aspects and including all the vital components, its seems every time I complete one task another one appears!

My next task is to construct my moodboard and storyboard so that I can then begin to create my advert!

Mulberry Blog

Mulberry have a very successful Blog which is regularly updated and features great information about the brand. This form of New Media will be a key factor in my Marketing Plan for Mulberry Makeup.

http://blog.mulberry.com/

Starting to be creative

Last week I created my structure and determined the essential parts I need to include in my Business Plan.

My report is finally beginning to form and I have completed the two first sections of my report, establishing what I want Mulberry Makeup to be and who the new target customer is. This has allowed me to complete my Corporate Strategy and begin to work on my Marketing Plan - the fun creative aspects.

My future career goal is to work in PR event planning, and therefore creating Promotional Activities for the brand is what I enjoy and I already have some great ideas. Also I have been researching images to give me inspiration for my advert. These are some photos by two amazing photographers Adam Rowell and Jamie Nelson that have really inspired me. The images are available from - http://www.jamienelson.com and http://www.adamrowell.com

Jamie Nelson http://www.jamienelson.com/beauty/1/7.htm -

Jamie Nelson http://www.jamienelson.com/beauty/3/8.htm -

Beginning Mulberry Makeup Business Plan

This week I began to structure my business plan by inserting headings and creating an order that I will work in which has helped me to establish what I need to include. This helps me to make sure I cover every aspect of the project.

Through research I have decide Mulberry Makeup will be a capsule collection in aid of Mulberry's 40th Anniversary, and if the range is a success it can be turned into a long term direction for the brand.

So far I have completed my Introduction to Mulberry, Current Situation and Current Customer Profile, which has established vital background information so I can begin my Business Plan for Mulberry Makeup.

My next step is to decided my Business Proposition Statement, USP and Positioning Statement which will portray what Mulberry Makeup is.