This is this first draft of my Business Plan Proposal and a rough outline of what I want to do. Mulberry is the brand I want to create a Business Plan for by introducing a new range of make up products, however I need to continue research to make sure the proposal is of a high standard so I can begin my project.
Business Plan Proposal
Brand name: Mulberry
Concept of Business:
- Mulberry are to create a new product range of make - up.
Main competition:
- Chanel
- YSL
- MAC
- Bobbie Brown
- Estee Lauder
What is your USP?
- Natural make – up (Mulberry tree, nature, bags are made from soft leathers and fabrics)
- A,B,C1
- Professionals, Students
- People who like to treat themselves and who look after their appearance
- People who like to have good quality, luxury items and are willing to pay a bit extra
Customer Profile:
- ABC1 ACORN category
- Professional
- 21-35
- Likes to socialise with friends at restaurants and bars
- Hobbies include gym, keeping up to date with fashion and trends, reads fashion magazines
- Takes care of appearance and regularly indulges in beauty products
- Make up in various colour spectrums to suit all skin types.
- Lipsticks, foundations, eye shadows, blusher, bronzer, lip gloss, mascara etc all essential make up products.
