Friday, 25 March 2011

First Week - Project Brief

Tuesday 22nd March - the briefing for the Individual Major Project. The Final Major Project sounds exciting and innovative, yet I am nervous about the challenge facing me as many skills are needed that I haven't yet used on this course. For example creating my own advert, filming it and editing it is a scary prospect when I haven't even chosen a brand for the Business Plan yet.
However, after meeting my course tutor for this project I feel confident and encouraged that this project can be a success once I have completed Business Plan Proposal and can begin research.

A helpful form of inspiration and idea building was watching the famous Chanel No5 perfume commercial with Nicole Kidman. The advert is picturesque and creates a beautiful scene that reinforces the brand identity and appeals to their target customer.

This is the link for the Chanel No 5 commercial -
Chanel No 5