Also over the easter break I conducted a questionnaire asking 30 women questions regarding makeup brands they use, if they are willing to spend more on luxury products, do they stay loyal to one brand, they type of media they read and key products in their makeup bags.
This has allowed me to establish price, products and what forms of media and new media I will use to promote Mulberry Makeup.
I also used Mintel to research the cosmetic industry and gain key facts to justify my idea. Also I have researched Mulberry's figures, sales and profit etc to help me create my Sales Forecast.
Monday, 25 April 2011
Easter Break
Over the Easter Break I continued to carry out essential research and reading to establish key ideas, and began structuring my project.
Through research I have established the growth and success of Mulberry over the past 3 years and that choosing the brand to work with was an excellent choice. This is because they are still evolving and yet clear leaders in the Luxury Market, however there is still room to grow with a strong customer base.
This is a link to their amazing website where all their products are available to buy, there is behind the scenes footage from their fashion show, campaigns and a essential Blog with great information about the brand.
http://www.mulberry.com/?gclid=CNa0kILb2qgCFUtC4QodqEeY-w#
Through research I have established the growth and success of Mulberry over the past 3 years and that choosing the brand to work with was an excellent choice. This is because they are still evolving and yet clear leaders in the Luxury Market, however there is still room to grow with a strong customer base.
This is a link to their amazing website where all their products are available to buy, there is behind the scenes footage from their fashion show, campaigns and a essential Blog with great information about the brand.
http://www.mulberry.com/?gclid=CNa0kILb2qgCFUtC4QodqEeY-w#
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